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THE PAWER PATH
MicroAlgae Solutions
The need for real nutrition, the vital energy source for humans and their pets, has spawned countless ideas and start-ups in recent decades, ranging from the simplest sources available on this planet to highly technological endeavors.
In 2020, Steven founded MicroAlgae Solutions (MAS), a boutique consulting firm, with the vision to develop innovative plant‐based products and to secure strategic sales & production assets.
Business Advisory
The Pawer Pack founder Steven Putzeys began his career at PriceWaterhouseCoopers in 2001 during a distinctly transformative time in global business. The meticulous grind, from associate to manager at PwC New York 300 Madison headquarters, on groundbreaking tech engagements produced a formidable assurance & business advisory skillset and knowledge that serves Steven well today.
Life Sciences
In depth know-how through due diligence on world class life science companies set Steven on a branching path of advisory work on innovative start-ups.
Fitness Know-How
In the 2010s, Steven combined his passion for fitness and the intense experience of working a 3,000+ hours per year at the highest professional services level in New York City.
This resulted in exercise & nutrition programs (BASE SIX) for urban professionals as well as unique mobile gym units for the fast-growing fitness population.
Fitness Hardware
In the mid-2010s, Steven expanded his fitness expertise to the construction of mobile fitness containers designed to fit anywhere for anybody, designed for remote and challenging locations in accordance with the American College of Sports & Medicine’s “gold standard” certifications.
This experience created priceless skills that are coming in handy for the Pawer Shacks.
SUPERFOODS
MicroAlgae Solutions
The need for real nutrition, the vital energy source for humans and their pets, has spawned countless ideas and start-ups in recent decades, ranging from the simplest sources available on this planet to highly technological endeavors.
In 2020, Steven founded MAS, a boutique consulting firm, with the vision to develop innovative plant‐based products and to secure strategic sales & production assets.
AquaVoltaics
The seed had been planted earlier that year when Steven had restructured a publicly traded company around the cultivation of a 3 billion year old food source with powerful potential.
The company was pivoting its renewable energy business around a daring $50 million self-powering spirulina production facility in Payra (south of France) with a projected annual 60 ton output.
Spirulina
Spirulina is:
- a high yield source of protein with high bioavailability;
- increasingly industrialized, its demand is driven by high nutritional values and benefits;
- recognized as one of the best functional foods available;
- stacked with amino acids and C-phycocyanin.
C-phycocyanin:
- benefits immune function, brain development & function and the oxidative muscle metabolism.
- helps to convert nutrients into energy, increases fat metabolism, wound healing and assists with over 300 enzyme reactions, including the regulation of blood pressure.
A superfood with a plethora of benefits for pets and their parents.
PhyContainer
The first MAS project was Phyco Blue, a photosynthetic hybrid container and automated sustainable mobile microalgae machine, powered by photosynthesis, CO2 and recyclable water.
Phyco Blue was designed to turn CO2 with minimal waste water volumes into valuable biomass and clean water at industrial, commercial and residential sites that incur CO2 and waste water outputs.
Greece
In 2021, Steven partnered with a Canadian company to develop a Greek spirulina farm and its supreme spirulina brand.
The business strategy MAS developed was to (1) acquire a fully-functioning aquaculture plant, (2) convert it into a spirulina production facility & biorefinery, (3) expand the production capacity and (4) tap into strategic distribution networks.
Tanzania
BY 2022, MAS partnered up with a superfood farm in Tanzania, which featured 100 acres of agricultural land with greenhouse infrastructure, fertile soils with ideal year-round climate conditions for microalgae production.
This M&A transaction passed the due diligence phase but was passed on as the climate conditions did not meet the standards.
South Africa
In 2023, MAS co-developed the conversion of a fish farm with 300,000 m² of ponds into a spirulina production farm facility. By mid-2023, it became clear that the South African climate was not suited for the production of premium spirulina.
India
In 2024, Steven reconnected with a spirulina expert who had been developing the perfect farm in India, with ideal year-round climate conditions for spirulina production. With an experienced team on site capable of producing spirulina containing 20%+ in phycocyanin at scale, we were now ready to produce something very special.
OUR PATH TO INNOVATIVE NUTRITION
DOGS!
On a visit to the Carpathian Mountains in 2020, Steven had been struck by the heart-wrenching stray dogs situation that still exists in Eastern Europe, so he decided to do something about it.
Dogs were not intended to be a spirulina target audience, until one day, a newly adopted pup named Bailey made off with a box of spirulina tablets, which the pack gladly devoured.
Soon after, Puremix was born.
Puremix
Anyone that owns a dog knows that there is a taste barrier when introducing new food, supplements or meds.
PUREMIX simply crushes that barrier. Dogs love it!
The phycocyanin super protein acts as a powerful antioxidant to keep your dog healthy and strong for many years to come.
PUREMIX spirulina benefits include improved immune function, a shiny coat, healthier teeth, stronger bones, great energy and amazing muscle tone.