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the pawer pitch
Mission
Our mission is to serve as many dogs possible with the best Pawer products so they can enjoy a longer and healthier life with their pet parents.
Product
The Pawer Pack offers three interconnected products:
- PawerSnacks: premium dog supplements and treats sold online and on-site,
- Pawer Shacks: pet hotels that combine hospitality with an integrated shelter
- Pawer Partnerships: collaborations with established pet brands whose products are served and sold to client dogs at the Shacks.
Each reinforces the others: online sales build community and demand, the Shacks provide high-trust distribution and positive social impact, and partner brands gain exclusive showcase access, creating a self-reinforcing growth engine.
Leadership
What makes The Pawer Pack truly unique is that its integrated model is grounded in rare, hard-earned credibility and purpose.
At its core is founder Steven Putzeys, who has turned a deeply personal mission into a scalable business after building and caring for a rescue pack of over 50 dogs through good, bad, and ugly times. Those years taught him firsthand the operational realities, emotional demands, and practical requirements of running a high-standard canine environment.
Combined with 25 years of business advisory and start-up experience, this gives him an unusual blend of frontline expertise and commercial acumen. While many claim passion, few can prove it through sustained action; Steven’s persistence and perseverance have already shaped a living proof-of-concept, positioning him as the right leader to turn this purpose-driven ecosystem into lasting success.
Company
The Pawer Pack is structured as a dual-continent entity, comprising a European company (jurisdiction to be finalized) and a U.S. Delaware corporation.
Pawer Shack operations will launch first in Europe, leveraging founder Steven Putzeys’ established rescue program in Romania and targeting affluent regions where demand for premium pet hospitality is strongest.
Each Shack will include an on-site PawerSnacks boutique, creating an immediate high-trust retail channel.
Meanwhile, PawerSnacks will be available online across both Europe and the United States from day one, allowing the brand to build presence and revenue in both markets while the physical network expands.
Business Model
The Pawer Pack operates an integrated ecosystem in which each revenue stream amplifies the others.
PawerSnacks are sold online, building a loyal social following and brand identity among pet parents, while the same products are also served and retailed on-site at Pawer Shacks.
Every Shack incorporates an integrated shelter, creating a powerful “feel-good” narrative that generates organic positive marketing, community goodwill and social media amplification at low cost.
At the same time, established pet brands, or Pawer Partners, gain exclusive showcase and sales access by having their products served to client dogs at the Shacks, turning the hotels into high-trust distribution channels that reduce customer-acquisition costs for both PawerSnacks and the partners.
The result is a self-reinforcing flywheel: online sales fuel brand awareness and traffic to the Shacks, which drive high-margin on-site product sales and partner revenue while the shelter mission strengthens emotional loyalty and organic reach. Partner collaborations supply premium inventory and co-marketing that further grow the online and on-site channels.
Market
The dog treats and supplements industry is estimated at $20 billion.
42% of pet parents (76 million dogs) buy premium products and 87% of parents consider dogs part of the family.
In the US, functional pet treats, boasting natural or functional ingredients and novel protein, attract 25% of dog owners. In Europe, the pet supplements space is still early stage.
Competition
The pet hospitality, nutrition and rescue markets are highly fragmented, with most players operating in only one vertical: boarding facilities, online supplement brands or traditional shelters.
No competitor currently combines premium on-site hospitality, integrated rescue operations, high-trust product sales and brand partnerships into a single self-reinforcing ecosystem the way The Pawer Pack does.
This unique integration, grounded in the founder’s proven operational experience with a large personal rescue pack, creates a differentiated model that is difficult to replicate and positions the company outside conventional competitive categories.
Forecasts
The first Pawer Shack is scheduled to open in Spring 2027, establishing the proof-of-concept for the integrated hospitality, shelter, and on-site product model. Within the following 12 months, additional Shacks are planned in the home markets of key partners, allowing the company to refine operations while expanding high-trust sales channels for PawerSnacks and partner brands. Once the model is optimized, The Pawer Pack intends to scale across Europe through collaborations with ethical brands and municipalities, building a network that combines recurring hospitality revenue, growing product sales, and partner contributions into a profitable and purpose-driven expansion.