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Our Mission
The Pawer Pack is deeply committed to creating a platform of hospitality and nutrition that will make dogs live longer, healthier and happier lives.
Our vision is create a home and safe haven for dogs and offer complete portfolio of high-quality, trusted pet treats and supplements that reach the dogs that need them most.
OUR JOURNEY
The Pawer Pack and Puremix were founded by Steven Putzeys out of a pure love for animals.
After leaving behind the hustle of New York City, Steven rediscovered his love for dogs when he rescued his puppy, Zlata, from near death in the Serbian mountains.
It was the end of 2017, and plenty lay in store, as this duo was about to set out on an unforgettable journey they never could have imagined back then
Fitness had always been a key part of Steven’s life and now Zlata was there for every single set. By the time the challenging year of 2020 rolled around, their bond was strong and a healthy lifestyle took precedence.
That same year, Steven led the business development of Europe’s largest sustainable spirulina farm, which laid the foundation for Puremix.
In the 2010s, Steven had turned his passion for exercise into a business with New York Torque, a fitness services platform, with online training programs, a book and personal coaching for urbanites looking to adapt healthier ways, as well as mobile fitness containers, designed to provide exercise anywhere for “anybody”, in accordance with the American College of Sports & Medicine’s “gold standard” certifications.
Steven started his career at PwC New York in 2001.
Over the next eight years in the firm’s business advisory and assurance services, he developed a strong skillset and deep expertise on PwC’s influential and high-value clients in the Technology, Information, Communications and Entertainment (TICE) sectors, managing engagements on global tech platforms, leading digital innovators and life sciences companies.
From TICE to Tyson, the Pawer Pack journey really kicked off when Steven and Zlata visited the Carpathian Mountains in Romania in late 2020. What they discovered there was both beautiful and heartbreaking: countless stray dogs struggling to survive.
That moment changed everything and they first adopted Romo and later Tyson, who would become the ambassador and cover model for Puremix.
After that first spirulina farm in France, Steven spent several years and crossed three continents researching and testing spirulina sources, looking for the cleanest, most potent strain with the highest protein and phycocyanin content.
The result is Puremix: a supplement so pure and powerful, it's unmatched in quality and completely irresistible to dogs.
No gimmicks. No fillers. Just science-backed goodness that dogs love and devour.
Puremix goes hand in hand with our dog rescue efforts as both have been clean and rewarding endeavors.
Today, Zlata, with a bit of help from Steven, leads a happy, tail-wagging pack of rescue dogs and cats.
Every single one of them is thriving. Their not-so-secret weapon? Puremix Spirulina for dogs.
Our vision is to give dogs the nutrition they deserve, and the joy of the longer and healthier lives that comes with it.
Today, we are looking to build on the Puremix product and add complimentary products that align with our vision.
Our pack is as excited as we are to take the next steps and make PawerSnacks the go-to platform for all that’s pure, healthy and tasty in dog treats and supplements.
The Pawer Shack is the natural next chapter in the Pawer Pack mission: combining pet hotels with shelters.
It gives a second chance to unfortunate dogs who haven’t found a home yet.
It’s a hospitality hub that strengthens the Pawer Pack and moves us closer to becoming the go-to platform for all that’s truly good for dogs.
Oh, and Zlata can always be found right in the thick of all the excitement.