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How it works
We Sign Up Premium Brands
We research and recruit the best pet treat brands with veritable health benefits, vetted by our experts, and feed their impact into the Tyson AI knowledge sources database.
Target Pet Parents
We drive pet parents via social media collaborations to the PawerSnacks sales platform via Tyson AI-created ad content.
Engage Potential Customers & SELL
We provide PawerSnacks visitors with valuable health recommendations for their unique pets tied to the benefits of our partner brands via the interactive Tyson AI customer program and make the sale!
Grow PawerSnacks Reach
The proprietary Tyson AI will accelerate the sales platform reach and credibility through scientific validation, trusted influencer partnerships, AI-driven personalization and strong featured brands.
Become Synonymous With Premium Pet Health
Our vision is to create an AI-powered sales platform that will dominate the premium dog treats and supplements market by offering personalized recommendations, real-time support, and data-driven insights. Partnering with trusted brands, leveraging influencers, and providing vet-backed advice will boost PawerSnacks' credibility and customer loyalty.
THE POWER OF PAWERSNACKS
TYSON AI
We are developing groundbreaking AI-powered technology that will reshape and elevate the customer experience and connect our partner brands to pets in groundbreaking fashion.
Tyson, pictured here, is the inaugural brand ambassador and AI avatar.
BRANDS
Our dog treat brands prioritize natural ingredients, nutritional benefits, and ethical sourcing. Health-conscious pet parents prefer grain-free, organic, and functional treats. Sustainable packaging, transparency, and influencer or vet endorsements further boost trust and loyalty.
INFLUENCERS
INFLUENCERS
Our social media influencers, identified and engaged via Tyson AI, will boost PawerSnacks sales by building trust and credibility with pet parents. Their authentic content creates emotional connections, increasing brand awareness and consumer trust.
EXPERTS
STAKEHOLDERS
INFLUENCERS
The PawerSnacks scientific advisory board plays a crucial role in ensuring the quality, safety, and effectiveness of our natural dog snacks and supplements. Comprised of veterinarians, animal nutritionists, and other pet health experts, the board evaluates ingredients, formulations, and manufacturing processes based on the latest research and industry standards.
STAKEHOLDERS
STAKEHOLDERS
STAKEHOLDERS
The customer is our primary stakeholder, as it is our mission to deliver on providing the best nutritional supplementation available. In doing so, everyone wins: brands, influencers, experts and our shareholders.
SHAREHOLDERS
STAKEHOLDERS
STAKEHOLDERS
We believe that the optimal business configuration to create success enables the stakeholders to have skin in the game. In other words, we allow our stakeholders to own a part of the business to incentivize them to put their best foot/paw forward.
the dog treats market
Size
- As of 2024, there are 90 million dogs in the US.
- 65 million households own at least one dog.
- 42% of dog parents buy premium products.
- 87% of owners consider dogs part of the family.
Focus
- The use of vitamins and supplements for dogs has experienced significant growth in recent years, reflecting a broader trend toward pet health and wellness. In the United States, the pet supplement market surpassed $2.7 billion in 2024, with dog products accounting for approximately 77% of sales.
- The most sought-after types of treats include those boasting natural or organic ingredients, functional or limited ingredients and novel protein.
- US pet parents’ top shopping priorities are product quality, affordability and convenience.
Sales
- In-store sales accounted for 63% of dog treat sales in 2023.
- 37% for online sales of traditionally bricks-and-mortar-based retailers.
- The percentage of e-commerce sales is projected to overtake in-store sales by 2027, with 54% of dog treat sales.
The whole is greater than the sum of its parts
Our mission is to help independent brands thrive by leveraging shared resources, expanding retail presence, and delivering exceptional products to pet lovers everywhere in the US. Collaborating to sell products through a joint pipeline offers several economic benefits for brands in the same industry:
Cost Efficiency
Shared logistics, warehousing, and distribution reduce operational expenses, allowing brands to achieve economies of scale.
Market Reach
Pooling resources expands market penetration, enabling access to new regions and customer segments that may be costly to reach individually.
Risk Mitigation
Collaboration spreads financial and operational risks, reducing the impact of market fluctuations or supply chain disruptions.
Brand Synergy
Partnering brands can leverage each other’s strengths, enhancing product offerings and increasing customer appeal through complementary goods or services.
Competitive Edge
Joint ventures streamline the supply chain, improving delivery speed and responsiveness, which can enhance customer satisfaction and market competitiveness.
Innovation
Shared expertise and data foster innovation, allowing brands to co-develop new products or improve existing ones faster.