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Our Mission
PawerSnacks is a partnership of premium quality pet brands on a mission to fast-track sales and distribution reach in the US & EU.
The PawerSnacks portfolio brings together a curated selection of high-quality, trusted pet snack makers in a collaborative ecosystem that amplifies brand visibility, streamlines distribution, and maximizes market potential.
the dog snacks market
Size
- As of 2024, there are 90 million dogs in the US.
- 65 million households own at least one dog.
- 42% of dog parents buy premium products.
- 87% of owners consider dogs part of the family.
Focus
- The use of vitamins and supplements for dogs has experienced significant growth in recent years, reflecting a broader trend toward pet health and wellness. In the United States, the pet supplement market surpassed $2.7 billion in 2024, with dog products accounting for approximately 77% of sales.
- The most sought-after types of treats include those boasting natural or organic ingredients, functional or limited ingredients and novel protein.
- US pet parents’ top shopping priorities are product quality, affordability and convenience.
Sales
- In-store sales accounted for 63% of dog treat sales in 2023.
- 37% for online sales of traditionally bricks-and-mortar-based retailers.
- The percentage of e-commerce sales is projected to overtake in-store sales by 2027, with 54% of dog treat sales.
The whole is greater than the sum of its parts
Our mission is to help independent brands thrive by leveraging shared resources, expanding retail presence, and delivering exceptional products to pet lovers everywhere in the US. Collaborating to sell products through a joint pipeline offers several economic benefits for brands in the same industry:
Cost Efficiency
Shared logistics, warehousing, and distribution reduce operational expenses, allowing brands to achieve economies of scale.
Market Reach
Pooling resources expands market penetration, enabling access to new regions and customer segments that may be costly to reach individually.
Risk Mitigation
Collaboration spreads financial and operational risks, reducing the impact of market fluctuations or supply chain disruptions.
Brand Synergy
Partnering brands can leverage each other’s strengths, enhancing product offerings and increasing customer appeal through complementary goods or services.
Competitive Edge
Joint ventures streamline the supply chain, improving delivery speed and responsiveness, which can enhance customer satisfaction and market competitiveness.
Innovation
Shared expertise and data foster innovation, allowing brands to co-develop new products or improve existing ones faster.